Lisa J Alton is a world-leading business, innovation and brand strategist, who works with global businesses and brands such as Coca-Cola, Viacom, Huawei and FIFA.

She is the owner of Offlimit Communications, one of Africa’s largest entertainment and communication agencies. She sits on the board of Generation Hip Hop, a global hip-hop-for-change programme active in 64 countries, and her driving passion is to be a force for good in helping the world’s youth thrive. This book forms part of a broader strategy to do just that.