MIKE ABEL | Ad-man, Communications Specialist, Author

Mike Abel is one of the highest-profile names in South African advertising. He was the youngest MD of Ogilvy Cape Town and was integral in the turnaround of M&C Saatchi Australia, before co-founding M&C Saatchi Abel in 2010. He is a frequent talk-show guest and a widely published columnist.

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Becoming an author is the best way to position yourself as an ‘authority’. Doing it with Burnet turns you into an elite authority!”

Willing & Abel is a recipe book of tips, tricks and lessons learnt from great triumphs and significant setbacks over a 30-year career, and particularly the past 10 years of economic turmoil and challenges in SA”